Get powerful insights using a market research tool that flexes with your needs
Helping you decode shoppers and grow your brand
© Kantar Group and Affiliates 2025
Worldpanel is the source of insight that reveals the patterns in shopper behaviour, to shape your brand’s success, both today and tomorrow. With the largest consumer panel in the world, we understand brands and retail dynamics through the choices of 6 billion people. Our experts and solutions measure what matters, when it matters and where it matters.
Test advertising, vet innovation concepts, optimise media placements and more with automated solutions.
Save time on custom research with easy access to syndicated brand, consumer and market insights.
Create simple consumer feedback surveys, with access to quality respondents, that are fast and easy to execute.
Draw upon powerful insights using a market research tool that flexes with your needs
Remarkably fast
Get high-quality results in hours, not days.
Make decisions confidently with solutions that are independently validated to predict sales and brand growth.
Access more than 88 million consumers in 60+ countries worldwide.
Proven solutions
Global footprint
Powerfully simple
Take command of your insights with intuitive survey setup and reporting.
Flexible and scalable
Get more support with service models that respond to your needs. Run self-serve projects, get light project assistance, or add consultancy if you need it.
Kantar Marketplace is an automated market research platform designed for insights professionals, marketers and agencies who want to test, learn and move faster. It is the only market research platform with solutions that have been independently validated to predict sales and brand growth. We are committed to helping you unlock powerful insights through our verified audiences, intuitive self-serve dashboards and expert consulting - in over 60 countries.